 Hands-on tips on creating the proper online real estate listing
There’s more to listing your house for rent on websites like Craigslist than just posting a short text and maybe adding a little thumbnail-sized picture. If you really want your listing to attract good tenants consider the following tips:
Taking the right pictures - Include lots of photos of the entire property. Kitchen and bathrooms are especially important since most online rental searching is done by women.
- One small picture or no pictures is not going to work. Plenty of large size pictures is what is going to set your listing apart from other properties. Most users have high speed internet these days, so don’t worry about picture size being too large.
- Taking a video tour or virtual tour of a house, apartment or neighborhood is the number one online real estate research activity that users engage in. If you can, order a virtual tour or even a video tour. Some digital cameras and phones have the ability to record video, which then can be transfered to your computer and uploaded to video sharing site like YouTube. Once you do that you can embed or link to your video from your listing.
Writing effective property descriptions - Avoid "the great wall" of text in property descriptions. Short bullet point style description that invites “come on I am easy to read” is going to work a lot better. Most internet users actually glance through, not read.
- Avoid CAPITALIZING ALL LETTERS in your property description. Some people think that making the text all-caps attracts more attention – it is untrue. All caps can actually be harder to read and it is considered “shouting” at someone on the Internet. You don't want to come across as being rude.
- Write for someone who’s unfamiliar with the area. For example, if your rental is in the suburb, mention how close the major business districts and biggest employers are, e.g. 5 min to downtown Norfolk, 10 min drive to the naval base, etc.
- Don’t forget to mention all of the selling points of your home for rent. Often small things like having washer and dryer, information about the quality of life in the community, proximity to shopping areas, hospitals, low crime rate, proximity to highway can make someone choose your rental vs. another.
- Don’t sound like a cheap and cheesy commercial. Phrases like “Special offer! Don't wait as this one time offer won't be available long!” make the reader trust you less in everything you say. Instead, write in enthusiastic but sincere tone.
Sites to list rentals List and advertise on multiple sites. Remember listing your rental just on one site is not merely enough. Would you spend an extra $50 and get the tenant in by one month earlier? Probably yes. For rentals, smaller geographically focused websites like local Craigslist can be a lot more effective than big Rent.com or Apartments.com type websites. Big websites often provide tiny amounts of space to advertise your property and put it side by side with hundreds of other listings.
Here’s a list of some smaller sites to consider: - Craigslist.com - free locally focused text classifieds with up to 4 pictures.
- Postlets.com – free listing, and property details page.
- Hotpads.com – free basic listing, auction based price for featured listing (cost per day).
- To save time & money use BaltimoreCityRenters.com which automatically pushes your listing multiple websites like Craigslist, HotPads, Google Base, and several others. So you only need to create your listing once on this site.
Your offline advertising Pick a website that demonstrates your property in the best way possible (i.e. allows for large pictures, has contact us form, maps etc.). Then, if you are running a newspaper ad, put the link to that listing in your advertising. A prospective tenant is more likely to go online to preview a property than to call you right away, so put both the website and the phone number in that print ad. Your outdoor sign and flyers should list the listing URL as well. Tracking rental sites that worked If you manage multiple rentals and need to advertise on a regular basis don’t forget to measure the results for each site you list on. How many page views your listing got with each site? How many leads you’ve received from each site? Don’t forget to ask prospects that call how they found your property. After a while you’ll know which sites work best for your area and produce good results, and which are not worth the money. List Your Home for Rent FREE, by clicking your state below:  |
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